Optimal Image and Video File Sizes and Dimensions for the Social Planner
When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes to ensure you are maximizing your use of Apex Solutions Pro. Below are some details on the optimal sizes for sharing images on social media.
NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post.
Here are the best sizes for sharing images on social media:
1. Instagram Story
▪️Image Format-JPEG
▪️Image size-8MB
▪️Count-10 image(s) or video(s)
▪️Video Format-MOV/MP4
▪️Video Size-100MB
▪️Video Duration- min 3sec max 30 sec
▪️Video width-1920 px
2. Instagram Reels
▪️Video Format-MOV/MP4
▪️Video Size-1GB
▪️Video Duration- min 3 sec max 15 Minutes
▪️Video width-1920 px
▪️Video Thumbnail format- all
▪️Video Thumbnail size-8MB
3. Facebook Reels
▪️Video Format-MOV/MP4/webM
▪️Video Size-1GB
▪️Video Duration- min 3 sec max 90 sec
▪️Video width-1080 * 1920 pixels (recommended)
▪️Minimum is 540 x 960 pixels
▪️Video Thumbnail format- Thumbnail support is not available for Facebook Reels
▪️Aspect Ratio - 9:16
4. Facebook Story: For Facebook Stories, users can add a single image or video with these requirements:
▪️Image Format: JPEG, PNG, or GIF format
▪️Image Size: Maximum 4 MB
▪️Video Format: Supports all formats
▪️Video Size: 1 GB
▪️Video Duration: Minimum 3 sec | Maximum 90 sec
▪️Video width: Minimum Resolution of 540 x 960 px.
Facebook Stories do not support thumbnails or OG Meta Tags.
Note:
Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
▪️Horizontal (landscape): 1,024 pixel X 512 pixel
▪️Vertical (portrait): 800 pixel x 1,200 pixel
Content-Length
Current Rate Limits based on platforms per active user:
▪️Google - 300/min
▪️Facebook - 200/hr
▪️Instagram - 200/hr
▪️TikTok - 15/day
▪️Twitter - 100/hr
▪️LinkedIn - 150/day
▪️Pinterest - 100 pins/min
OG Meta Tag is available on all platforms except Instagram, Tiktok, and Youtube.
Step 3: Add The Facebook Group to your Social Planner
▪️Go to Apex Solutions Pro > Marketing > Social Planner > Settings (gear icon) in the top right corner.
FAQ: Social Media Image and Video Formats
1. What is the optimal video format and maximum file size for Facebook Pages and Groups?
▪️Format: MP4, MOV
▪️Maximum File Size: 1 GB
2. What are the image size recommendations for Instagram Business Profiles?
▪️Format: PNG, JPG
▪️Maximum File Size: 8 MB
Recommended Sizes:
▪️Landscape: 1080 x 566 pixels
▪️Portrait: 1080 x 1350 pixels
▪️Square: 1080 x 1080 pixels
3. How many images can I upload in a single post on Twitter?
▪️Format: PNG, JPG, GIF
▪️Maximum File Size: 5 MB
▪️Number of Images: Up to 4 images
4. What are the requirements for video uploads on TikTok?
▪️Format: MP4
▪️Maximum File Size: 50 MB
▪️Video Duration: 3 sec - 60 sec
▪️Resolution: 540 pixels
5. What is the content length limit for a Facebook Page post?
▪️Character Limit: 62,000 characters
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