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Roofing Website Design

Success starts with a better roofing website

Turn more visitors into leads with a modern roofing website that looks great on all devices — you deserve a roofing website that drives results.

Why having a roofing website is important

When someone needs a roofer, they no longer turn to the Yellow Pages or ask a friend for a recommendation. Instead, they do research to find the right roofing company for their needs, and most of that research happens online. Having a roofing website is the first step toward getting in front of them.

Your roofing company should have a presence across the internet, from social media to local directories, but it should all point back to the same place — your roofing website. It’s the hub of your roofing company's presence online and the central part of your roofer marketing campaign.

Having just any roofing website isn’t good enough. For you to win in the market today, you need a highly convertible roofing website that will make you stand apart from your competitors.

Must-have roofing website design features

A clean, simple aesthetic

When it comes to effective roofing website design, less is definitely more. A simple design with plenty of white space makes for a more attractive website and a much better user experience rather than a busy, cluttered website.

WebChat on Website Homepage

By installing Webchat on your website.

This enables visitors on your website to quickly send a chat message that comes into your website. Then a text message is automatically sent to their cell phone number. Lead is captured and automatically replied to. So, lead does not go cold.

Also simultaneously add Web-chat to your Google Business Profile, capturing leads and transferring them via text.

Google/Facebook Reviews on your Website Homepage

Consider the advantages of showcasing your company Google Reviews on your website.

This not only enhances your SEO but also creates a positive first impression, influences purchasing decisions, and gives you a competitive edge.

Easy-to-use website navigation

Your roofing website should be easy to navigate, whether someone is viewing it on a desktop computer, laptop, tablet or smartphone. The navigation bar should be in the same place on every page of your website, and it should be easy to find the information someone is looking for.

A mobile-friendly design

More than half of internet traffic now comes from mobile devices, so it’s critical to have a roofing website that looks good and works well on smartphones and tablets. If your roofing website isn’t responsive and mobile-friendly, you’ll lose out on a lot of business.

Fast page speed

People expect websites to load quickly, and if your roofing website doesn’t meet their expectations, they’ll click away and find a roofer website that does. Make sure your website is optimized for speed, or you could be losing potential roofing leads and clients.

Professional photos and videos

Make sure your roofing website includes professional photos and videos of your team at work. People want to see what you can do, and high-quality photos and videos will show them that you’re a professional roofing company they can trust.

Trust indicators

Trust is important in any industry, but it’s especially important in the roofing industry. Your roofing website should include trust indicators, like testimonials, reviews and accreditation, to show prospective clients that you’re a reputable roofer they can trust.

Contact forms

Make it as easy as possible for roofing leads and clients to schedule appointments and estimates by including contact forms on your roofing website. Contact forms make it quick and easy for someone to get in touch with you, and they’re a great way to generate roofing leads on your website.

Web pages to include in your roofing website

Homepage

The homepage of your roofing website is often the first page someone will see, so it’s important to make a good impression. Include a brief overview of your roofing company and services, highlight your unique value proposition and call to action, and use reviews and testimonials to build trust.

About Us

The About Us page is a great opportunity to tell your company’s story and give website visitors a behind-the-scenes look at your roofing business. Include information about your team, your experience in the roofing industry, your roofing company's mission and any awards or accolades you’ve earned.

Roofing Services

Use your Services page to list the roofing services you offer, and make sure to include plenty of photos and videos to show potential clients what you can do. If you offer any special promotions or discounts, be sure to include that information on your Services page as well. You should also consider creating individual pages for each roofing service you offer.

Gallery

A Gallery page is a great way to showcase your work and show potential clients what you can do. Include photos and videos of your roofing projects, and make sure to include a mix of before-and-after shots to really show off your work.

FAQs

An FAQ page is a wonderful way to provide potential clients with information about your roofing company and services. Include answers to common questions about roofing, as well as any frequently asked questions about your company or services. You can also use your FAQ page to address any concerns or objections someone may have about working with a roofer.

Contact

Make it easy for potential clients to get in touch with you by including a Contact Us page on your roofing website. Include your contact information, a contact form and a map of your service area. You should also consider adding a live chat feature to your Contact Us page to answer any questions potential clients may have.

Roofer marketing to grow your business

There are tens of thousands of roofing companies and hundreds of thousands of roofers operating in the US, all competing for a relatively small number of clients. Unfortunately, failing to invest in marketing is one of the most common reasons roofing companies don't succeed.

The competition is fierce for residential and commercial roofers. In order to grow your roofing business, you need to stand out and attract new clients. That's where roofer marketing comes in.

Roofing contractor marketing underscores what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective clients specifically looking for the roofing services you provide — in the right place and at the right time.

5 reasons to use a roofing contractor marketing platform

1. Everything you need in one place: From paid ad campaigns and reputation management to SEO and content marketing, there are many marketing channels to keep track of for modern roofers. Managing each marketing channel one at a time can quickly become a full-time job. The Marketing 360® roofer marketing platform has all the features you need to manage all of your marketing channels from one place.

2. Streamline your marketing: Having individual marketing strategies for each channel is not a recipe for success. Roofer marketing channels tend to work better together. The Marketing 360® roofing company marketing platform makes it easy to streamline your marketing efforts and make sure all of your channels are working together cohesively.

3. Save time: Trying to manage all of your roofing marketing channels separately can be time-consuming, which is problematic when you already have a full schedule. The Marketing 360® roofer marketing platform allows you to consolidate all of your efforts into one place, so you can free up more of your time for what really matters — serving your clients.

4. Save money: Not only does managing each marketing channel at once take a lot of time, but it can also be expensive. When you take an a la carte approach to marketing, you end up spending a lot of money on software, tools and other resources. The Marketing 360® roofing contractor marketing platform provides all the resources you need to succeed — including a team of experts — at an affordable price.

5. Monitor and maximize your performance: There's very little point in investing your time and money in a losing roofer marketing strategy. The Marketing 360® roofer marketing platform provides easy-to-read analytics so you can see how your campaigns are performing and make necessary adjustments. This allows you to fine-tune your marketing efforts for maximum results.

Stay organized

Manage payments, schedules and contacts the easy way

Incredible SEO

Get to the top of page one on Google and Bing for relevant keywords

Get reviews

Request reviews and build a strong reputation for your business

And so much more

Everything you need to manage and grow your business from a single platform

Everything you need to manage and grow your business from one platform

The marketing team to help you grow your business

Get the tools you need to scale and manage your business with Apex Solutions Pro ®, as well as do-it-for-you marketing programs and a dedicated marketing team to help your business grow — all from one platform. Let us focus on growing your business so you can focus on running it.

Your all-in-one payments solution

With Payments and the Apex Solutions Pro ® Mobile App, you can securely and easily accept payments from anywhere — in your business, on your website or on the go. You can also manage both one-time and recurring payments from a single dashboard, as well as create, send and manage professional invoices. Create a
Apex Solutions Pro® account and download the Mobile App today on the App Store or Google Play.

A website that gets the job

done

Introduce your business with a modern, professional website. Building your own is easy with Websites @ Apex Solutions Pro ®. Start by choosing from one of our many business templates and make it your own with an easy-to-use drag-and-drop editor.